I’m always on the outlook for a great new health and fitness resource, and I thought you would be interested to hear about the launch of drZ.tv, a new online program that serves as an informative, consumer-friendly source for the latest news in medicine, health, healthcare and medical technology. Hosted by Dr. Zinner, the web show will answer questions consumers have about their own health. It will also provide access to topical information on the latest research regarding common diseases and medical innovations.

“Healthcare and medicine are evolving rapidly, challenging the average consumer to stay informed,” notes Dr. Zinner. “drZ.tv is the place where people can find up-to-date understandable reviews of medical news and will help people care for themselves and their families.”

Dr. Zinner is a board-certified specialist in internal medicine and infectious diseases. He is the Charles S. Davidson Professor of Medicine at Harvard Medical School and Chair of the Department of Medicine at Mount Auburn Hospital in Cambridge, MA.

“Our goal is to help a range of audiences – from patients to payors to physicians – stay ahead and connected to the health marketplace by working with a leading, independent expert who is well versed in the medical issues of the day,” said Tom Simons, President of PARTNERS+simons.

drZ.tv targets a diverse viewership – starting with the basic consumer – people who want to stay healthy, people who are sick or worried about getting sick, new and experienced mothers, the elderly, and anyone who routinely seeks this kind of on-demand information.

Beyond consumers, drZ.tv will reach health professionals, insurers/payers, pharmaceutical and medical device companies, and other healthcare industry stakeholders, all of whom are looking to stay current with medical advances and are seeking credible educational content.

The first webisodes will target some of today’s most popular health issues such as the relationship between coffee drinking and mortality, the link between nicotine and heart disease in women, salmonella food-borne outbreaks, the link between sleep apnea and hypertension, plus many more topics.

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