Yesterday I posted an article talking about vitamins and how if you are going to take them in pill form I highly suggest you get them from an organic source (coverage).  And I felt bad not being able to give you a company to go to for this type of supplementation.  So I did quite a bit of research last night and found a great company that just released a new line of their organic supplements.  The company is called O Organics and it is one of the country’s largest organic brands.  This week they announced the launch of O Organics Supplements, the mainstream grocery retail industry’s most comprehensive line of USDA certified organic supplements. Featuring popular supplements including Vitamin C, Calcium and St. John’s Wort, the 12 SKU line brings additional depth to O Organics’ extensive product portfolio of affordable, high quality organic offerings. Available in Safeway supermarkets beginning today, O Organics Supplements will be rolling out across additional retailers nationwide during 2009.

The Supplements line represents the latest step in the evolution of the O Organics brand, growing from an initial launch of 30 products in 2005 to a multi-category lifestyle solution of over 300 USDA certified organic products with offerings in every aisle of the supermarket. Supported by a multi-million dollar consumer marketing campaign to drive traffic to its retailers, O Organics offers supermarket chains and food service organizations a complete and proven solution to quickly and easily implement a comprehensive organic strategy across their organizations.

“As one of the retail world’s fastest growing product segments, the organic sector is rapidly outgrowing its niche status and becoming a mainstream staple with strong, across-the-board demand from the many shoppers who are looking for healthier, more environmentally friendly options,” said Sheetal Khanna, Director of Brand Strategy for Global Brands at Lucerne Foods Inc. “We’re continually developing new products to best serve this fast-changing market and the O Organics Supplements line delivers exactly the type of simple, effective and affordable solutions these consumers desire.”

The 12 organic supplements initially available from the O Organics Supplements line are Vitamin C, Calcium, Iron, Cranberry, Echinacea, Echinacea & Golden Seal, Garlic, Ginseng, St. John’s Wort, Ginkgo Biloba, Saw Palmetto and Green Tea. Made from the highest-quality organic ingredients, O Organics is able to leverage the national resources of the recently formed Better Living Brands Alliance to offer the new supplements at affordable prices while minimizing the impact on the environment.

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